This is EKEN, a minimal, natural, furniture brand and that celebrates the durable and simple. The Scandinavian word, "eken" , means "oak" in The leaf logomark represents a call back to nature, which is what the brand wants to do with their furniture for homes everywhere.
For this concept project, I created a design book, social media pages, packaging, and motion graphics to showcase the brand.
I also made a slogan for this concept project: "Turn your home, into a hygge" . The word "hygge" (pronounced hoo-gah) is a Scandinavian word meaning a comforting feeling where you find joy in the simple things, your well-being, togetherness and being cozy. When creating this brand identity, I thought it was the perfect word for the furniture brand as they like to make comfortable, durable, and simplistic furniture for their clients.
EKEN MOTION FILMS