Introducing Heatstroke! A hot sauce brand fit for fun-loving spice girls everywhere! I was required to create brand guidelines, and packaging design, along with lifestyle imagery. When I was conceptualizing the logo for this project, I tried testing out a few ideas with peppers, different font weights, and serifs. I finally decided to use the fonts of Bhose & Rockwell to make my logo and type for the project. I thought they were perfect as Bhose appears as if it was on fire. I made sure to use a warm color palette of red, yellow & orange to fit the fiery aesthetic. For assets, I hand drew girls and peppers to go on the bottles and fit the flavors I had in mind.
